Rethinking Sexual Health Services For Young People: Reaching Young People Where They Are
In today's digital age, young people are turning to social media platforms like TikTok for much of their information, including content on sexual health. While this shift has opened up new avenues for learning, it also raises significant concerns about the accuracy and reliability of the information being consumed. Findings from Brook's Education, Access, Stigma And Young People report highlight the critical need for sexual health services to adapt, ensuring that they meet young people where they are—both online and inaccessible, non-clinical settings.
The Rise of Social Media as a Primary Source of Sexual Health Information
The report reveals that many young people first seek out sexual health information through the internet, particularly via social media platforms such as TikTok. This trend is driven by the accessibility and relatability of content on these platforms, where real-life experiences are shared in a way that resonates with young audiences. For instance, participants in the Brook study valued social media for providing what they perceived as honest accounts of using contraceptives and navigating sexual health services. However, there is a recognised risk: the information found on social media is not always factual or balanced, leading to potential misinformation.
This reliance on non-medical sources reflects a broader trend of distrust or dissatisfaction with traditional healthcare settings. Young people reported finding medical environments intimidating and sometimes unwelcoming, particularly when discussing sensitive issues like sexual health. This discomfort can lead them to rely more heavily on peers, online communities, and influencers for advice—sources that may not always provide medically accurate information.
The Need for Sexual Health Services in Non-Clinical Settings
Given this shift in where young people are getting their information, it's crucial to rethink how and where sexual health services are offered. The Brook report suggests that providing services in non-clinical settings, such as schools, community centres, or even through online platforms, could be key to engaging young people more effectively.
For example, young people expressed a clear preference for accessing resources like condoms through methods that offer anonymity and convenience. Over three-quarters of survey respondents indicated they would prefer to order condoms online or have them delivered to a discreet pickup point. This suggests a strong desire for privacy and ease of access—needs that are not always met in traditional healthcare settings.
Furthermore, integrating sexual health education and services into environments where young people already feel comfortable—like schools, clubs or community centres—can help bridge the gap between clinical advice and the lived experiences shared on social media. By offering these services in familiar environments, we can create opportunities for young people to engage with accurate, evidence-based information while still feeling supported and understood.
Building Trust and Empowering Young People
To effectively address the sexual health needs of young people, it's essential to build trust in healthcare providers and services. The report highlights the importance of ensuring that young people feel heard and respected during consultations, which can help counteract the distrust that often leads them to seek advice elsewhere. Engaging clinicians in training that focuses on empathetic communication and understanding the unique concerns of young people can go a long way in fostering this trust.
Additionally, there is a need to empower young people with the tools to evaluate the information they encounter online critically. Comprehensive Relationships and Sex Education (RSE) should include guidance on how to assess the credibility of sources, differentiate between anecdotal experiences and scientific evidence, and make informed decisions based on a balanced understanding of the risks and benefits.
Conclusion: Meeting Young People Where They Are
The future of sexual health services for young people lies in a more flexible, responsive approach that recognises the diverse ways they seek out information and care. By expanding access to services in non-clinical settings and ensuring that these services are both accessible and trustworthy, we can better support young people in making informed, healthy choices about their sexual health.
To help professionals navigate these crucial conversations, The Eddystone Trust offers "Fundamentals of Sexual Health" training. This training is designed to enhance your ability to engage in effective sexual health discussions with the young people who use your services. While primarily targeted at those working with young people, the content is also suitable for professionals working with adults.
The training is free for those in Devon and Torbay, with bespoke sessions available for a fee. Whether you're looking to improve your confidence in discussing sexual health or seeking strategies to provide accurate information in a supportive manner, these sessions are an invaluable resource. For more details on each session and how to book, please visit our website by clicking here.
Brook's 2023/24 report clarifies that the landscape of sexual health education is evolving. It's time for service providers, educators, and policymakers to grow with it, ensuring that all young people have the knowledge and resources they need to navigate their sexual health with confidence.